We’re implementing watermarking to comply with the EU AI Act. Anthropic, along with several other major AI model providers and around 190 total signatories, signed the EU Code of Practice on Transparency of AI-Generated Content in July 2026. This requires AI system providers to use methods of “marking” AI-generated text. We’re applying watermarking globally at launch because we don't yet have a durable way to scope it by region. However, we will continue to evaluate different approaches, and will share updates when we have them.
We will soon be offering a watermark detection API. We’re in the process of working out the details of its implementation.
When Claude produces a file of a supported type (such as a .png, .jpg, or .svg), it will attach a content credential in the form of a small, cryptographically signed note in the file’s metadata, saying that the file was made or processed with Claude. This is an open industry standard called C2PA—the same used by camera manufacturers and in photo-editing software to record where an image came from. Any C2PA-aware tool can read it; we’ll be providing our own where you can drop a file and check.
This metadata label is very different from a watermark. Nothing in the file changes—it is not embedded or hidden. As with text, the credential only says Claude was involved in producing the file; it doesn’t include any identifying information.
AI detection software uses a different method, because the companies that provide it don’t have our key. Among other things, those services look at aspects of the text like the subtle (and not-so-subtle) “tells” that often appear in AI’s phrasing. For example, AI models appear to be fond of the construction “this isn’t [X], it’s [Y]”, and use the word “quietly” a lot more than you might expect. Picking up on these patterns is fundamentally different from checking for a watermark.
No. A watermark only helps test whether Claude might have produced or processed the content. It doesn’t say anything about ownership or authorship, and doesn’t change a user’s rights under our terms. We only apply the watermark when Claude was involved in processing the content or file.
Intuitiveness for the implementation details:
A useful analogy is to imagine you’re playing a game like Monopoly. On each turn, each player moves a random number of spaces around the board according to the roll of a die. Suppose that, instead of rolling the die to get this randomness, we decided to use a book of the digits of pi.2 We start from a randomly-chosen digit (say, the 1,012,845th after the decimal place, which happens to be a 6), and from that point on each player simply uses the next digit in the sequence as their next “roll."
For all intents and purposes, the moves are still random: it makes no difference to the players—or to the outcome of the game—whether the randomness comes from pi or from dice rolls each time. But if we could see the sequence of all the moves after the game (and we knew the value of pi), we could work out whether this was a game that likely used pi to determine its moves. The game that used pi is, in a sense, “watermarked."