#advertising

❤️

But including ads in conversations with Claude would be incompatible with what we want Claude to be: a genuinely helpful assistant for work and for deep thinking.

We want Claude to act unambiguously in our users’ interests. So we’ve made a choice: Claude will remain ad-free. Our users won’t see “sponsored” links adjacent to their conversations with Claude; nor will Claude’s responses be influenced by advertisers or include third-party product placements our users did not ask for.

We still have much to learn about the impact of AI models on the people who use them. Early research suggests both benefits—like people finding support they couldn’t access elsewhere—and risks, including the potential for models to reinforce harmful beliefs in vulnerable users. Introducing advertising incentives at this stage would add another level of complexity. Our understanding of how models translate the goals we set them into specific behaviors is still developing; an ad-based system could therefore have unpredictable results.

Our experience of using the internet has made it easy to assume that advertising on the products we use is inevitable. But open a notebook, pick up a well-crafted tool, or stand in front of a clean chalkboard, and there are no ads in sight.

We think Claude should work the same way.

Downloading and add the uBlock Origin extension to your preferred browser. Click the uBlock Origin icon in your browser’s toolbar and click the three-gear icon in the bottom-right corner of the pop-up to open the Dashboard. accessing ublock origin's dashboard on chrome. Go to the My Filters tab, paste the following line, and hit Apply Changes: ||accounts.google.com/gsi/*$xhr,script,3p adding a filter to ublock origin to block the sign-in with google prompt on websites. Head back to the tab with the website that prompted you to sign in to your Google account and reload it.

Meta internally projected late last year that it would earn about 10% of its overall annual revenue – or $16 billion – from running advertising for scams and banned goods, internal company documents show.

On average, one December 2024 document notes, the company shows its platforms’ users an estimated 15 billion “higher risk” scam advertisements – those that show clear signs of being fraudulent – every day. Meta earns about $7 billion in annualized revenue from this category of scam ads each year, another late 2024 document states.

Much of the fraud came from marketers acting suspiciously enough to be flagged by Meta’s internal warning systems. But the company only bans advertisers if its automated systems predict the marketers are at least 95% certain to be committing fraud, the documents show. If the company is less certain – but still believes the advertiser is a likely scammer – Meta charges higher ad rates as a penalty, according to the documents. The idea is to dissuade suspect advertisers from placing ads.