#advertising

Downloading and add the uBlock Origin extension to your preferred browser. Click the uBlock Origin icon in your browser’s toolbar and click the three-gear icon in the bottom-right corner of the pop-up to open the Dashboard. accessing ublock origin's dashboard on chrome. Go to the My Filters tab, paste the following line, and hit Apply Changes: ||accounts.google.com/gsi/*$xhr,script,3p adding a filter to ublock origin to block the sign-in with google prompt on websites. Head back to the tab with the website that prompted you to sign in to your Google account and reload it.

Meta internally projected late last year that it would earn about 10% of its overall annual revenue – or $16 billion – from running advertising for scams and banned goods, internal company documents show.

On average, one December 2024 document notes, the company shows its platforms’ users an estimated 15 billion “higher risk” scam advertisements – those that show clear signs of being fraudulent – every day. Meta earns about $7 billion in annualized revenue from this category of scam ads each year, another late 2024 document states.

Much of the fraud came from marketers acting suspiciously enough to be flagged by Meta’s internal warning systems. But the company only bans advertisers if its automated systems predict the marketers are at least 95% certain to be committing fraud, the documents show. If the company is less certain – but still believes the advertiser is a likely scammer – Meta charges higher ad rates as a penalty, according to the documents. The idea is to dissuade suspect advertisers from placing ads.