#marty-cagan + #code

Public notes from activescott tagged with both #marty-cagan and #code

Tuesday, January 6, 2026

I have long defined minimum viable product as the smallest possible product that has three critical characteristics: people choose to use it or buy it; people can figure out how to use it; and we can deliver it when we need it with the resources available – also known as valuable, usable and feasible.

I love the concept popularized by Eric Ries of the smallest possible experiment to test a specific hypothesis, but I refer to that that as an “MVP Test” so that people don’t confuse an experiment with a product.