Ring’s Super Bowl Ad Generates So Much Backlash It Has Ended Its Partnership With Flock Safety | Techdirt

Created 3/2/2026 at 7:01:34 PMEdited 3/2/2026 at 7:01:45 PM

While that last sentence may be true, it appears sharing was on by default when it came to Ring’s own cameras. That Flock Safety never got a chance to participate is good to know, but “Search Party” has apparently been active since its implementation last year, even if it was limited to Ring devices.

And while Ring claims the Search Party feature can’t be used to search for “human biometrics,” that’s hardly comforting when it appears Ring definitely wants to add more of this kind of thing to its existing cameras.

On top of this, the company recently launched a new facial recognition feature, Familiar Faces. Combined with Search Party, the technological leap to using neighborhood cameras to search for people through a mass-surveillance network suddenly seems very small.

Ring insists this is not another mass surveillance tool, but rather something that attempts to recognize who’s at any user’s door when sending alerts, in order to differentiate friends and family members from strangers who might be within camera range. Again, there’s some utility to this offering, but the tech lends itself to surveillance abuses, especially when law enforcement may only be a subpoena away from accessing images and recordings captured by privately-owned devices.

While that last sentence may be true, it appears sharing was on by default when it came to Ring’s own cameras. That Flock Safety never got a chance to participate is good to know, but “Search Party” has apparently been active since its implementation last year, even if it was limited to Ring devices.

And while Ring claims the Search Party feature can’t be used to search for “human biometrics,” that’s hardly comforting when it appears Ring definitely wants to add more of this kind of thing to its existing cameras.

On top of this, the company recently launched a new facial recognition feature, Familiar Faces. Combined with Search Party, the technological leap to using neighborhood cameras to search for people through a mass-surveillance network suddenly seems very small.

Ring insists this is not another mass surveillance tool, but rather something that attempts to recognize who’s at any user’s door when sending alerts, in order to differentiate friends and family members from strangers who might be within camera range. Again, there’s some utility to this offering, but the tech lends itself to surveillance abuses, especially when law enforcement may only be a subpoena away from accessing images and recordings captured by privately-owned devices.

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